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DOES A REVIEW MATTER?
- 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
- Star rating is #1 factor used by consumers to judge a business
- 29% say a review must be written within 1 month to be relevant
- 68% say positive reviews make them trust a local business more (vs. 72% in 2014)
- Consumers are becoming more concerned about fake reviews